• You wouldn’t know it if you watch (or don’t watch) the news, but Africa’s economy is growing at an astounding rate, and brands are starting to take notice. MAC Cosmetics has its eye on the continent’s fastest-growing economies, and has even begun to expand their already-extensive foundation shades to accommodate all the beautiful tones of black skin. And just as Africa is not a monolith, neither are the makeup trends amongst the women who live there: according to Karen Buglisi, global brand president of MAC, in Nigeria, “They want trend, they want fashion, they want luxury,” for example. Zambian and Botswanan women prefer a more conservative look. The African middle class, particularly in Nigeria, is on the rise and beauty brands are looking to tap into those burgeoning markets. Estée Lauder reports that Tom Ford fragrances, and MAC are their
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