Article written by: Asmara Wreksono
Posted on: June 19, 2012
Adidas posted a picture of the upcoming JS Roundhouse Mids on Facebook and instantly offended a lot of people. Take a closer look at the picture above. What do you see? Yes, those are bright orange shackles that are supposed to be snapped around the wearer’s ankles.
Some view the shackles as new, cutting-edge accessories, but most Facebook responders weren’t impressed and saw them as modern-day shackles that reminded them of the chains slaves were forced to wear.
An Adidas rep told TODAY.com:
“The design of the JS Roundhouse Mid is nothing more than the designer Jeremy Scott’s outrageous and unique take on fashion and has nothing to do with slavery. Jeremy Scott is renowned as a designer whose style is quirky and lighthearted… Any suggestion that this is linked to slavery is untruthful.”
However, the shoe photo continued to receive negative comments from Facebook users, and the pressure prompted Adidas to withdraw plans for the sneakers. The company said in a statement:
“Since the shoe debuted on our Facebook page ahead of its market release in August, Adidas has received both favorable and critical feedback. We apologize if people are offended by the design, and we are withdrawing our plans to make them available in the marketplace.”
Do you think the shoe design depicts racism? Discuss!
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Article source: SoJones
